Ila Bappa’s Blog
What is Brand Library and What Brand Assets Should be Included in it?
Just as a handyman needs the right tools to effectively deliver a project, a brand needs an organized storehouse of its visual and verbal assets to maintain consistency across all brand touchpoints. Designers depend on brand assets to craft compelling designs and...
Best paying jobs in consumer services
Consumer products include food, herbs, drinks, vitamins, pharmaceuticals, cosmetics, hair products, household cleaners, paints, plastics, metals, waxes, coatings, minerals, ceramics, construction materials, plus water, indoor air quality testing, non-medical forensic...
Guerrilla Marketing Ideas: Examples, Pros, and Cons
Do you remember the 3 million dollars behind bulletproof glass challenge at a bus stop in Canada? In case you haven't, here it is the company was a security glass manufacturing company that was so confident of the strength of its security glass that it put out 3...
Logo Design Price: How Much You Should Charge for Your Creative Service
Have you been worrying about how much to charge clients for the creative service you offer them? This fear comes because you are standing in the spot where you want to charge the actual value for your work and also do not want to push this client away with an...
My Approach to a Modern Minimalist Flyer Design
To create a modern minimalist flyer design, it is crucial to have a comprehensive understanding of the principles and concepts behind minimalism. Minimalism, as a design style, is rooted in the idea of simplicity, where the focus is placed on the core and essential...
How to Build a Complete Brand Identity Beyond the Logo
In today's competitive and fast-paced world of business, a strong brand identity goes beyond a well-designed logo. A brand is not limited to its visual representation but encapsulates a promise to your target market, an experience, and the set of values your brand...
Tip for Small Business Branding on a Budget
Branding is an intrinsic aspect of any business, It is a crucial element in establishing a brand identity that is projected to the target audience. It is concerned with creating a coherent identity around a business that speaks to its values, mission, and goals. Great...
The Power of Visual Storytelling in Branding
Humans naturally process images faster than text this is the core reason why it is imperative to convey narratives through visual media. We are in a dispensation where a lot of content has been pushed out and getting the attention of our audience can be overwhelming...
Brand Consistency Guidelines
Statistics have shown that if you have a consistent brand your company is likely to last 3 times as likely to last 10 years in business than one that hasn't. Whenever someone wants to patronize your industry the first brand you want them to think about is your brand,...
Best Digital Marketing Podcast You Should Subscribe to
Digital advertising. Using audio programs or episodes with a digital marketing theme to promote goods and services is known as podcasting. It's a means of obtaining business analysis and updates from industry experts and professionals. This makes it possible to stay...
5 Best Paying Jobs in Consumer Non-durables industry in 2024
In today's rapidly changing job market, the consumer non-durables sector is one of the most booming sectors that pay handsomely. The sector boasts industries that create employment opportunities. These industries include food, cosmetics, drugs, beverages, toiletries,...
3 Best Free Email Marketing Tools and Services Lookinglion
In today's digital marketing landscape, over 3.9 billion individuals utilize email as a way of communication to develop connections and strengthen relationships with customers. This huge amount of email contact has given rise to a plethora of email marketing systems...