Just as a handyman needs the right tools to effectively deliver a project, a brand needs an organized storehouse of its visual and verbal assets to maintain consistency across all brand touchpoints. Designers depend on brand assets to craft compelling designs and...

Have you been worrying about how much to charge clients for the creative service you offer them? This fear comes because you are standing in the spot where you want to charge the actual value for your work and also do not want to push this client away with an...

To create a modern minimalist flyer design, it is crucial to have a comprehensive understanding of the principles and concepts behind minimalism. Minimalism, as a design style, is rooted in the idea of simplicity, where the focus is placed on the core and essential...

In today's competitive and fast-paced world of business, a strong brand identity goes beyond a well-designed logo. A brand is not limited to its visual representation but encapsulates a promise to your target market, an experience, and the set of values your brand...

Branding is an intrinsic aspect of any business, It is a crucial element in establishing a brand identity that is projected to the target audience. It is concerned with creating a coherent identity around a business that speaks to its values, mission, and goals. Great...

Humans naturally process images faster than text this is the core reason why it is imperative to convey narratives through visual media. We are in a dispensation where a lot of content has been pushed out and getting the attention of our audience can be overwhelming...

Statistics have shown that if you have a consistent brand your company is likely to last 3 times as likely to last 10 years in business than one that hasn't. Whenever someone wants to patronize your industry the first brand you want them to think about is your brand,...

When a client gives you the job to design their company logo, there are several steps you can follow to ensure a successful outcome. This article is inspired by one of my interns who wanted to understand my design thought process. After the session, I realized that...

In an increasingly competitive business landscape, a well-crafted logo serves as the cornerstone of a brand's identity. It acts as a visual representation of a company's values, ethos, and aspirations, making it a critical element in building brand recognition and...