Do you remember the 3 million dollars behind bulletproof glass challenge at a bus stop in Canada? In case you haven’t, here it is

the company was a security glass manufacturing company that was so confident of the strength of its security glass that it put out 3 million dollars in an open space and said anyone who could break the glass could take the money. This challenge caught the media’s attention as passerby kept trying their best to break the glass. This type of creative marketing is called Guerilla marketing and that’s what we will be discussing today.

What is Guerrilla Marketing?

Guerrilla Marketing is a marketing strategy that is primarily characterized by little effort, an Element of Surprise, and a huge impact. This strategy has gained popularity and has been effective for decades. Companies and businesses are constantly experimenting with new ideas for guerrilla marketing. Over the years, we have seen some genius guerilla marketing. others are not so well received.

Popular Guerrilla Marketing Examples

Pros and Cons of Guerrilla Marketing

Pros	Cons
Budget Friendly	Contains a High Risk of Failure
Allows for Creative Freedom	Can Attract Intervention From Authorities
Capable of Going Viral	Messaging Can Be Misunderstood And Cause Backlash

Guerrilla Marketing Ideas You Could Try

1. Print half a currency bill with a call to action written on the back and litter them in different locations
2. Riding on viral trends.
3. Create snapchat filters for a local community.
4. Brand a vehicle or park it in the busiest route where your potential customers pass
5. Flyer marketing
6. Partner with other local businesses and cross-market
7. Print usable items for daily use your customers need but hardly buy like mouse pads pens coffee cups, etc
8. influencer
9. Print and distribute water bottles to gym members.
10. Print support/encouraging statements and share them with parents supporting their kids in football, baseball, sports etc
11. Give instant offers to people who are willing to share your business cards with WhatsApp groups they are a part of.
12. Reward good citizens doing charitable work in local communities. You can print out your company info on a shirt or cap and give people in the community for their good work. The fact that people feel recognized by the act of doing some good and having a shirt reinforces a positive reaction.
13. Start an online contest.
14. Product influencers get free products on their doorstep. Count on them to publish on their socials.
15. Feature your retailers on your branding
16. Suggest all employees use the same image on their profile pictures for 7 days. We have seen how effective the viral Jesus, and Feminist campaign went on social media.
17. Wrap commercial vehicles (keke Napep) with your company info and pay them per mileage covered
18. Pay Uber drivers to keep your flyers in the back seat of their vehicles with the driver’s name behind the cards. if any customers come with the card, the driver gets a commission
19. Do a tour on a wrapped Vehicle with your employees
20. Print a company costume and pay someone to dance in it on the busiest streets.
21. Engrave the company logo on trees or rocks by the roadside
22. Putting up empty cans of your product in clubs, restaurants and depots to show your products are in high demand.

Conclusion

Someone said they sent a cake to the HR and VP of a marketing firm with the an icing inscription

“Thank you for giving me the opportunity to join your team”

and a letter attached saying

She got the job the next week!

What other guerilla marketing has worked for you in the past? leave a comment in the comment section lets all learn